You're viewing a beta version of the site. Some things may not work as expected.

Day Rate Benchmarks

A number of helpful organisations publish regular data on day rates and pricing for freelancers in the UK. This is a list of those we've found, to help you establish your pricing baselines.

Source
Sector
Last updated
Major Players
Perm and Freelance salary rates from major recruiting business
Sector: Creative Industries
Last updated: 2026
YunoJuno
UK's largest creative freelancing platform, but includes data from multiple countries
Sector: Creative and Marketing (designers, developers, strategists, illustrators, copywriters, etc)
Last updated: 2025
The GOODList
A list of day rates for creative roles across Europe, published November 2024
Sector: Creative Roles, across Europe
Last updated: 2024
IPSE
Data from IPSE members - across a wide range of sectors, captured from data 2022-2023. IPSE members tend to be quite experienced freelancers, so could reflect higher day rates on average.
Sector: General Careers
Last updated: 2024
ProCopywriters
Well referenced rates for UK copywriters
Sector: Copywriters
Last updated: 2024
Freelancing Females
Global day rates for freelancers across a wide range of industries
Sector: All Industries
Last updated: 2024
Contractor UK
Day rates across a number of technology, developer and IT contract roles
Sector: IT and Technology
Last updated: 2024
arc
Global and European day rates for developer roles across a number of techologies
Sector: Developer
Last updated: 2024
London Freelance
Broad collection of journalism and publishing day rates submitted by NUJ freelancers
Sector: Journalism, Writing, Design, Photography, Broadcast, Illustration, Digital
Last updated: 2023
Creators Rights Alliance
Eigth edition of CRA Day Rate Guide, as used by many industry support bodies
Sector: Broad Guidelines for any type of creative roles
Last updated: 2023
The Work Crowd
Marketing community's view on marketing day rates
Sector: PR, Comms, Marketing
Last updated: 2023
Tide
Broad guide of average rates by industry and region. A couple of years old though
Sector: All Industries
Last updated: 2021