How do you approach pricing?

This week's Assembly asked
"How do you approach pricing?"

We've gathered the key points and notes from the session, so you can refer back for future reference, or if you weren't able to join, learn from your fellow freelancers.

Nobody in the room had it fully figured out

People with twenty-plus years behind them and people six months in were all still working it out, which is worth saying clearly. Pricing isn't something you solve once and move on from. It shifts as your confidence changes, as the market moves, as your client mix evolves. The goal isn't to arrive somewhere fixed. It's to have an approach you can return to and adjust.

Start with what you need, not what you think you can get

The most consistent starting point in the room was working backwards from your own costs. What do you actually need to cover your expenses, on the assumption that you're not working every single day of the year? That number is your floor, and everything above it is negotiable.